Our clients Route One have launched a great charity initiative we’re delighted to help promote. This February the multi-brand fashion retailer is supporting Skateistan with its Have a Heart campaign.
It is donating £5 for every skateboard deck sold online between Friday 12th February and Sunday 21st February 2016. Skateistan work with 5-17 year-olds in Afghanistan, Cambodia and South Africa providing at-risk, girls and street working children with skateboarding and educational opportunities.
This year Skateistan are completing their first Skate School in Johannesburg, South Africa which will be a 500 sq. meter skate park with two levels of shipping containers for classrooms and study areas.
This will provide free after-school education programs mixed with skateboarding classes for youth aged 5-17 in the area. Since activities began in 2014, over 100 children each week have been part of Skateistan’s programs in South Africa and once the Skate School is up and running many more will benefit.
To find out more about their work or make a donation, check out the Skateistan website.
Established in 1989, Route One was formed by two entrepreneurs, who had become disillusioned with London city life. They headed West and set up a warehouse in a terraced house in Southville Bristol, distributing action sports equipment. Today Route One is a multi-channel, multi-brand fashion retailer stocking over 450 brands, including Vans, DC, Adidas, Carhartt, Stussy, The Hundreds, Supra and Nike SB. We’re delighted to have worked with them since 2011.