Pure London – how was it for you?

Pure London

We attended the Pure London fashion exhibition at London’s Olympia yesterday – this time as a civilian rather than an exhibitor! With more than 700 brands under one roof, the biggest new element for this show was Pure Menswear, adding men’s labels to the trade exhibition’s womenswear, footwear and accessories for the first time.

According to Drapers, more than 360 new brands have joined Pure London’s roster this season, alongside the first Retail Solutions area of the show, which spans everything from in-store technology, logistics and fulfillment to insurance and lighting. Our partners Visualsoft were located in this section.

As well as catching up with Visualsoft, we met clients and familiar faces (like Thierry Bayle) and chatted to the burgeoning retailers in attendance about their ranges, new launches and our capabilities. We even managed to pick up a fetching men’s jacket at wholesale price ;).

The Collectif Vintage fashion stand caught our eye and it was great to talk to the representatives at (among others) Pop Boutique, Balmedor, Dolly and Dotty, VanElse, PunkyFish and Ollie & Nic. We visited the WGSN trend-inspired main catwalk and listened to the trend insight and informative lectures tailored to help designers and growing retailers expand their business.

Pure London is back in July and we’ll be there again. If you’re planning on going feel free to get in touch.


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