The Importance of a CRM: A Guide for Improving Customer Engagement and Retention

In today’s competitive environment with a pool of products and services to choose from, customers need to be informed of your activities. A CRM helps you prioritise a customer’s spending habits and suggest products they may like and keep them informed about your brand. What is a CRM? CRM, an abbreviation for Customer Relationship Management, […]

What is BOPIS?

Cartoon image depicting Computer and tablet and customer collecting item from store

What is BOPIS? We all know that 2020 was the year we want to forget, but in terms of technology we really received a massive push forward. In some sectors, online shopping increased by 157% year on year 2019 – 2020 and this doesn’t show any signs of stopping. Online shopping is about to reach […]