The most important part of your business is the customer and Lightspeed allows you to interact with them seamlessly through gift cards and customer loyalty.

You will be able to view their sales history (across all channels), set up different types of customers (VIPs, regular, employee etc.) and a get a full suite of CRM tools to ensure your customers are well serviced and always return to your store. 

Lightspeed will allow you to create customer accounts and keep notes on that customer to offer a service that ensures they return to you, creating a brand that your customers will start talking about.

Get customers to come back by rewarding them for repeat behaviour. Keep the ones you already have and give new shoppers a solid reason to ditch your competition.