Retail Pro V8

Customer Related Functions

Retail Pro includes effective tools to increase traffic and create customer loyalty. Following are some of these:

Customer Lists and Mailings

Selective Customer Mailing

Attracting a new customer costs five times more than keeping one. This is why Retail Pro is geared towards improving customer relations. Customer mailings can be automatically selected and labels printed, using any aspect of the customer's history. Retail Pro can select by vendor or style, total amount spent, time since last visit, size, birthday, etc. Mail to specific customer groups generates a much larger return than general mailings. There are hundreds of ways that retailers have used the system's mailing capacity to increase store traffic and sales volume.

Unlimited Customer Base

With Retail Pro there is no limit to the size of customer base, other than the amount of space on a hard drive. In a multi-store operation, names can optionally be distributed to all stores and thus allow a customer to be recognized at any store in the chain. Further, in addition to the purchasing history, which Retail Pro automatically builds, each customer record contains the option of a user-designed memo page for organized recording of key information.