Blue Banana selects Cegid

Blue Banana started trading on the High Street in 1997 and originally sold an awesome range of body Jewellery and novelty Gifts. While staying true to its roots Blue Banana decided to go in an alternative music direction. Blue Banana now supplies the best range of alternative fashions and accessories influenced by the alternative music scene.

With 15 stores UK wide and a thriving transactional website, Blue Banana identified specific requirements that would allow their operation to run at maximum efficiency by implementing CBR. These included the ability to quickly replenish stores using the advanced forecasting and replenishment module. Blue Banana are an unique retailer in the sense that their customers can be segmented into specific music groups based on their purchases. The CRM capability of CBR will be able to easily allocate customers into specific groups and target each group using a loyalty program designed to reward customers for their repeat business. Other key reasons include the adoption of the Cegid Web Access technology which will allow for real time data throughout the organisation, a sophisticated promotions module that will drive more traffic in store and a fully integrated Business Intelligence module that will allow key staff to make accurate decisions.

Watch this space for more details....

www.bluebanana.com